Kunle Afolayan: I’ll only return to cinemas with better promo, fairer earnings
Filmmaker Kunle Afolayan says he is reluctant to return to releasing films in cinemas unless promotional demands become less exhausting and more sustainable for filmmakers. Speaking at the Lagos Business of Film Summit, he recalled how he was among the pioneers of the modern cinema movement in Nigeria, doing extensive publicity runs as far back as 2006, including dancing and heavy appearances in London and locally. He said the experience was draining and he no longer wants to repeat that model. Afolayan explained that he has new projects ready but is waiting for better, less stressful ways to market them. “I want to make a film if you can guarantee I don’t have to dance to sell that film. We need to come up with other strategies. How do we sell without exhausting ourselves?” he asked. He said he admires […]
