Influencer culture impacting music quality in Nigeria, says Zlatan Ibile
Afrobeats star Zlatan Ibile says the rise of influencer culture is reshaping Nigeria’s entertainment industry and affecting the overall quality of music being released. Speaking on the Afrobeats Podcast hosted by Shopsydoo, he noted that making music is no longer the preserve of professional artists, as skit makers, pranksters, TikTok creators and other social media influencers now record songs that quickly go viral. According to him, musicians once dominated celebrity culture, but influencers and content creators now share the spotlight and can turn almost any track into a hit through their online reach. “It used to be that artists were the celebrities, but now TikTokers, influencers, and content creators are celebrities. That is why you can see an influencer or skit maker drop a song and it blows up,” Zlatan said. He stressed that this shift helps explain why songs […]
