Don Jazzy Speaks On Fast Rising Cost And Growth Of Afrobeats
Music executive Don Jazzy has reflected on the rapid rise of Afrobeats, describing it as a young genre that is still developing on the global stage. He said artists, producers and label owners are all learning every day as the sound, business models and audience expectations continue to evolve. Sharing his thoughts on X, Don Jazzy explained that the industry is in a continuous learning phase, with stakeholders adjusting to new realities and innovations. He stressed that the pace of change in Afrobeats requires openness to new ideas and a willingness to adapt. To illustrate the growth, he pointed to the soaring cost of music video production over a short period. According to him, a budget of 20 million naira for an Afrobeats video would have seemed outrageous about six years ago, but some artistes now spend over 100,000 dollars […]