Glenfiddich Wins Luxury Beverage Brand of the Year at Lagos Expo
Scottish single malt whisky Glenfiddich has been named Luxury Beverage Brand of the Year at the inaugural Lux Afrique Jewellery, Watch & Home (LAJWH) Expo held in Lagos. The award was presented at the debut edition of the exhibition, which brought together leading global and African luxury brands across sectors such as automobiles, finance, jewellery, watches, and home design. Organisers described the Expo as a landmark platform to showcase Africa’s growing role in the global luxury economy. Eddie Madaki, Meta Luxury Manager for William Grant & Sons Africa, said the recognition underscored Glenfiddich’s bond with African consumers. “This award is a testament to Glenfiddich’s presence in the African market and our commitment to engaging with discerning buyers across the continent,” Madaki stated. Africa’s luxury economy rising Industry experts at the Expo discussed the rapid expansion of luxury spending across Africa, […]