Kannywood stars told to protect image in digital age
A new conversation around Kannywood is highlighting why reputation and digital visibility have become crucial for the northern Nigerian film industry. Industry observers say Kannywood can no longer afford scandals, poor quality output or weak online presence if it wants to compete with Nollywood and attract global audiences. Commentators note that streaming platforms, social media and short video apps now shape how actors and filmmakers are perceived. This means performers’ off screen behaviour, public statements and digital footprints can either build trust with viewers and brands or damage the entire industry’s image. Analysts also argue that better organisation, professional conduct and strategic branding are now as important as storytelling and acting talent. They say Kannywood must show that it can reflect northern values responsibly while still producing commercially viable, modern entertainment. Digitalisation is seen as both a risk and an […]