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Bimbo Ademoye denies claims of using emotional videos to promote films

Nollywood actress and producer Bimbo Ademoye has denied accusations that she deliberately uses emotional or teary videos as a strategy to promote her films. The criticism followed an emotional clip she shared before the release of her YouTube film “Mirrors and Reflections”, where she spoke about the challenges affecting its upload and release. Reacting during a live session, Ademoye said it is unfair and insulting for anyone to suggest she relies on pity stories and crying to sell her projects. “Don’t do that. Am I supposed to be battling people over stealing my film title and thumbnail? Do you think I just pick people’s pictures and merge them together? I organise proper photoshoots. I still pay for thumbnails and posters, only for someone to steal my hard work. Then someone says this is a strategy. What bloody strategy?” she said. […]

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Priscilla Ojo alleges plot to derail Iyabo Ojo’s movie

Priscilla Ojo, daughter of Nollywood actress Iyabo Ojo, has alleged that some people are working behind the scenes to derail her mother’s upcoming movie project. She made the claims while reacting to the online drama and backlash that followed the movie’s recent premiere event. According to Priscilla, the criticism and social media attacks directed at her and her mother are not random but part of a coordinated attempt to damage the project’s image. She suggested that certain individuals are uncomfortable with Iyabo Ojo’s growing influence and are trying to use negative narratives to distract from the film itself. She explained that false stories, exaggerated reactions and targeted trolling were pushed online around the time of the premiere. In her view, these moves were designed to shift the conversation away from the movie’s content and discourage people from supporting it in […]

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Kunle Afolayan: I’ll only return to cinemas with better promo, fairer earnings

Filmmaker Kunle Afolayan says he is reluctant to return to releasing films in cinemas unless promotional demands become less exhausting and more sustainable for filmmakers.​ Speaking at the Lagos Business of Film Summit, he recalled how he was among the pioneers of the modern cinema movement in Nigeria, doing extensive publicity runs as far back as 2006, including dancing and heavy appearances in London and locally. He said the experience was draining and he no longer wants to repeat that model.​ Afolayan explained that he has new projects ready but is waiting for better, less stressful ways to market them. “I want to make a film if you can guarantee I don’t have to dance to sell that film. We need to come up with other strategies. How do we sell without exhausting ourselves?” he asked.​ He said he admires […]

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