Demola Yusuf stresses depth and creativity for strong films
Award winning actor and producer Demola Yusuf has highlighted the importance of depth, creativity and smart budgeting in making impactful films. His debut feature film Alaise won Best Indigenous Language Yoruba at the 8th Africa Magic Viewers Choice Awards despite being produced on a modest budget. He explained that the team worked with far less money than many of the films they later competed against at festivals and award shows. Because of this, they adopted an experimental problem solving approach, constantly looking for creative ways to work within their limits. Yusuf said this process shaped both the film and the team’s working culture. According to him, Alaise was the result of a collective effort driven by clarity and intention. The recognition the film received showed that it is possible to start small, stay disciplined and still create work that stands […]