Ego, inner competition undermine collaborations in Afrobeats – Joeboy
Afrobeats singer Joeboy has decried the growing impact of ego and inner competition on collaborations among Nigerian artists. He said many artistes now approach joint projects with a mindset of rivalry instead of focusing on making timeless music together. According to him, some colleagues only agree to collaborate when they think they will gain more numbers, clout or validation than the other party. Joeboy noted that this attitude makes it difficult to build sincere, long-term partnerships of the kind that once helped push Afrobeats to global prominence. He explained that behind the scenes, a lot of artistes constantly monitor streams, charts and social media buzz, even while publicly preaching unity and “love” in the industry. This quiet comparison culture, he argued, breeds resentment and silently kills the spirit of true collaboration. Despite these challenges, Joeboy maintained that collaborations remain one […]
