Visit Nigeria Initiative Launched to Promote Tourism and National Image
A new national movement called the Visit Nigeria Initiative has been launched to reshape global perceptions of Nigeria and strengthen connections with the diaspora. Endorsed by the Federal Government, the initiative aims to position Nigeria as a top destination for tourism, culture, and investment. In a statement shared with The Guardian, the initiative’s Communications Office said the project was unveiled at a private event in Abuja. During the event, British-Nigerian strategist and author Charmaine Hayden was announced as the first Brand Ambassador. Hayden, known as a cultural commentator and former fund manager, has been recognized among the Financial Times’ 100 BAME Tech Leaders and Forbes’ Top 25 Black British Business People. She is the founder of the UK-Ghana Investor Group and advises several African governments on foreign investment strategies. The Visit Nigeria Initiative is described as a long-term platform combining […]