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Entertainment

I feared my career had stalled three years before AMVCA win – Actress Linda Ejiofor

Nollywood actress Linda Ejiofor has revealed that she once feared her acting career had stalled, three years before her historic double win at the 2026 Africa Magic Viewers’ Choice Awards (AMVCA). She said she went through a period of deep anxiety when quality roles seemed to dry up and she worried that the industry had moved on from her. According to Ejiofor, she took those concerns to God in prayer, asking specifically for a role that would challenge her and reignite her passion for acting. That prayer was eventually answered with two powerful projects – “The Serpent’s Gift” and “The Herd” – which would later change the trajectory of her career. At the 12th AMVCA, Linda made history as the first actress to win both Best Lead Actress and Best Supporting Actress on the same night. She clinched Best Lead […]

Abdulmumini Auwal SA May 17, 2026

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Entertainment

AMVCA: Bovi, Nomzamo Mbatha to host 12th edition

Nigerian comedian and actor Bovi Ugboma and South African actress Nomzamo Mbatha have been officially announced as co hosts of the 12th Africa Magic Viewers’ Choice Awards (AMVCA). The prestigious film and television awards ceremony will hold on May 9, 2026, at the Eko Hotel and Suites in Lagos. The pair will take over from popular presenter IK Osakioduwa, who anchored the show for 10 straight editions and became synonymous with its glitz and energy. Reacting to his appointment, Bovi said hosting the AMVCA stage comes with both excitement and responsibility. “The AMVCA stage is one of the biggest in Africa, and I don’t take that lightly,” he noted, promising to bring the energy, laughs and magic that the celebration of African storytelling deserves. Nomzamo Mbatha, an actress, producer and UNHCR Goodwill Ambassador, brings significant global star power to the […]

Abdulmumini Auwal SA April 24, 2026

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Entertainment

Demola Yusuf stresses depth and creativity for strong films

Award winning actor and producer Demola Yusuf has highlighted the importance of depth, creativity and smart budgeting in making impactful films. His debut feature film Alaise won Best Indigenous Language Yoruba at the 8th Africa Magic Viewers Choice Awards despite being produced on a modest budget.​ He explained that the team worked with far less money than many of the films they later competed against at festivals and award shows. Because of this, they adopted an experimental problem solving approach, constantly looking for creative ways to work within their limits. Yusuf said this process shaped both the film and the team’s working culture.​ According to him, Alaise was the result of a collective effort driven by clarity and intention. The recognition the film received showed that it is possible to start small, stay disciplined and still create work that stands […]

Abdulmumini Auwal SA April 17, 2026

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Entertainment

Beyond the Screen: How MultiChoice Powers Nigeria’s Creative Economy

Lagos, Nigeria – As controversy swirls around MultiChoice Nigeria's recent price adjustments, new data reveals the media giant's extensive contributions to the nation's creative economy, employment landscape, and tax revenue streams. Key Economic Contributions Employment Generator: Supports 28,000+ direct and indirect jobs SME Enabler: Partners with 20,000+ small businesses nationwide Tax Revenue: Paid $469 million (2015-2023) to government coffers Content Production: 90% of Africa Magic programming now Nigerian-made Talent Development Initiatives The company's MultiChoice Talent Factory has trained 7,700+ film professionals since inception, with graduates working on international productions. The annual Africa Magic Viewers' Choice Awards (AMVCAs) has disbursed over $5 million in prizes and grants, elevating Nollywood's global profile. Regulatory Standoff Continues The recent 20% price increase for DStv Premium (₦37,000 to ₦44,500) sparked consumer outrage and regulatory intervention: FCCPC attempted to block the hike citing consumer protection Federal High Court ruled in MultiChoice's favor, upholding […]

Ahmad April 14, 2025

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