BossuTv Logo
trending_flat
Brand awards N500,000 to marathon winners, boosts health drive

A leading cooking oil brand has awarded 500,000 naira in prize money to winners in a community marathon as part of its ongoing health and wellness campaign in Nigeria.​ The company supported the event to encourage regular exercise, promote heart health and push its long running message on the benefits of healthier lifestyles.​ Organisers said the prize pool, shared among top community finishers, was designed to reward dedication while keeping the focus on participation and fitness rather than intense elite competition.​ The brand also used the marathon to deepen its heart health advocacy, highlighting the link between healthy cooking, physical activity and the prevention of cardiovascular diseases.​ Its representatives described the initiative as part of a broader strategy to build stronger ties with local communities through sport, public health education and sustained engagement beyond traditional advertising.​

trending_flat
Neymar Family Takes Over Pelé’s Brand in $18-Million Deal

NR Sports, owned by Neymar Santos Sr., has acquired the global brand rights of late football legend Pelé in a landmark deal worth $18 million. Announced at the Pelé Museum in Santos, the transaction marks the “repatriation” of one of sport’s most recognizable names. Previously controlled by US-based Sport 10, Pelé’s brand now returns to Brazil. Neymar Sr. says the purchase aims to enhance Pelé’s identity and legacy, keeping his global relevance alive. Pelé’s daughter Flavia expressed pride and emotion at reclaiming her father's brand, calling it “the soul, humanity, and love” of the football icon. The acquisition will allow the Neymar family to expand Pelé’s legacy through new initiatives and partnerships, honoring the three-time World Cup winner’s impact on sport and culture.

Login to enjoy full advantages

Please login or subscribe to continue.

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Unfollow Cancel

Cancel subscription

Are you sure you want to cancel your subscription? You will lose your Premium access and stored playlists.

Go back Confirm cancellation