Beyond the Screen: How MultiChoice Powers Nigeria’s Creative Economy
Lagos, Nigeria – As controversy swirls around MultiChoice Nigeria's recent price adjustments, new data reveals the media giant's extensive contributions to the nation's creative economy, employment landscape, and tax revenue streams. Key Economic Contributions Employment Generator: Supports 28,000+ direct and indirect jobs SME Enabler: Partners with 20,000+ small businesses nationwide Tax Revenue: Paid $469 million (2015-2023) to government coffers Content Production: 90% of Africa Magic programming now Nigerian-made Talent Development Initiatives The company's MultiChoice Talent Factory has trained 7,700+ film professionals since inception, with graduates working on international productions. The annual Africa Magic Viewers' Choice Awards (AMVCAs) has disbursed over $5 million in prizes and grants, elevating Nollywood's global profile. Regulatory Standoff Continues The recent 20% price increase for DStv Premium (₦37,000 to ₦44,500) sparked consumer outrage and regulatory intervention: FCCPC attempted to block the hike citing consumer protection Federal High Court ruled in MultiChoice's favor, upholding […]
