IK Osakioduwa explains why he rejects alcohol, tobacco ads
TV host IK Osakioduwa says he turns down endorsement and hosting jobs from alcohol and tobacco brands because of his faith and personal principles. In an interview on WithChude, he said his relationship with God guides how he presents himself as a family friendly brand in public. He explained that his team will never take money over principle, even when offers are very lucrative. Osakioduwa revealed that this decision has cost him significant income, as alcohol and tobacco companies often pay some of the highest fees. He said there are certain companies he simply will not work for, including tobacco brands and alcohol labels, and that this is a deliberate choice. He added that he is not judging colleagues who accept such deals and pointed out that it is not a sin to work with those brands, noting the biblical […]
