Pop star Dua Lipa has filed a lawsuit against Samsung, accusing the technology giant of using her image on television packaging in the United States without authorization.
The complaint, filed in a California federal court, seeks $15m (£11m) in damages and alleges copyright infringement, trademark infringement and unlawful use of the singer’s likeness.
According to court documents, Samsung allegedly displayed a photograph of Dua Lipa’s face on packaging for several television models sold across the US. The singer’s legal team claims the company attempted to benefit commercially from her popularity and public image to boost product sales.
The disputed image was reportedly taken during Dua Lipa’s performance at the 2024 Austin City Limits Festival, with the lawsuit stating that the singer owns the copyright to the photograph.
Legal filings indicate that Dua Lipa became aware of the issue in June 2025 after fans began sharing photos of the television boxes online. Some social media users reportedly referred to the products as the “Dua Lipa TV Box”.
The lawsuit also highlights online reactions from fans, including comments suggesting people would purchase the television because her image appeared on the packaging.
Dua Lipa’s lawyers claim Samsung ignored several requests to stop using the image and failed to respond adequately to cease-and-desist notices.
The singer, who has multiple commercial partnerships with major international brands, regularly collaborates with fashion and luxury companies as part of endorsement agreements. Her legal team argues that unauthorized commercial use of her image damages the value of her brand and professional partnerships.
Samsung has not yet publicly responded to the allegations.
Dua Lipa remains one of the world’s most commercially successful pop artists. Her latest album, Radical Optimism, was released in 2024.
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