Nigerian singer and music executive D’Prince has raised concern over what he describes as the growing monetisation of cyberbullying in the entertainment industry.
He said some podcasts and online platforms are now built around paid narratives, controversy, and targeted attacks on public figures. According to him, the trend has turned online harassment into a business model.
D’Prince warned that the pressure on creatives is already high, and adding public abuse only makes the situation worse. He said no amount of online attention is worth the mental health, dignity, or emotional well-being of an artist.
The music executive also criticised coordinated attacks driven by propaganda, engagement chasing, and paid interests. He said the problem is not limited to entertainment, as it is also affecting wider online spaces.
He called for more professionalism, accountability, and ethical standards in journalism and digital media. He also urged social media users to understand the difference between harmless banter and cyberbullying.
D’Prince said freedom of expression should always go with responsibility, and people should choose empathy over cruelty.
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