Afrobeats superstar Tiwa Savage says talent alone is not enough to succeed in today’s music industry, stressing that opportunity, access and industry knowledge are just as important.
The 46 year old singer made the point while speaking about the vision behind her Tiwa Savage Music Foundation, an initiative created to support emerging African creatives with training, exposure and professional guidance. “Music changed my life but talent alone isn’t enough especially when access is limited,” she said, adding that many gifted youths struggle because they lack structure and support.
Savage said the foundation, run in partnership with the prestigious Berklee College of Music, is designed to “open people’s eyes to the full scope of what’s possible in music”, beyond just singing or performing. Over 100 participants are set to showcase what they have learned at a grand finale concert in Lagos for graduating creatives.
The event, scheduled for April 26, will hold at the Wole Soyinka Centre for Culture and the Creative Arts, with Nigerian entertainer Darey Art Alade and media personality Kie Kie serving as hosts. Savage emphasised that her ambition goes beyond launching artistes into stardom to raising future industry leaders.
“I don’t just want to launch artists; I want to build leaders, producers, executives and owners who will shape the future of the music industry,” she explained. She said she envisions alumni who will become film composers, label executives and mentors that reinvest in the next generation.
According to her, true success for the foundation will be when a young musician from a modest background can boldly say the programme changed their life and gave them the tools to thrive.
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Talent is not enough in music industry, says Tiwa Savage
Afrobeats superstar Tiwa Savage says talent alone is not enough to succeed in today’s music industry, stressing that opportunity, access and industry knowledge are just as important. The 46 year old singer made the point while speaking about the vision behind her Tiwa Savage Music Foundation, an initiative created to support emerging African creatives with training, exposure and professional guidance. “Music changed my life but talent alone isn’t enough especially when access is limited,” she said, adding that many gifted youths struggle because they lack structure and support. Savage said the foundation, run in partnership with the prestigious Berklee College of Music, is designed to “open people’s eyes to the full scope of what’s possible in music”, beyond just singing or performing. Over 100 participants are set to showcase what they have learned at a grand finale concert in Lagos […]
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