Malta Guinness and TRACE Naija brought dynamic energy and entertainment to five campuses in October 2025 with the Trace In The City Campus Tour. The nationwide event visited the University of Ibadan, University of Abuja, University of Calabar, University of Uyo, and ended at Yaba College of Technology, Lagos, blending live music, games, and creative competitions for students.
At each stop, students enjoyed the “World of Goodness” Zone, featuring Malta Guinness drinks, classic games, and energetic dance challenges. The Goodness Challenge saw Yabatech win first place, UniCal second, and UniIbadan third. Star performances came from Falz, Qing Madi, Shoday, and Poco Lee, whose dance moves turned the tour into a full-blown festival.
The partnership with TRACE Naija made every campus activation a cultural moment, promoting creative empowerment and community through music, movement, and storytelling. Malta Guinness emphasized their commitment to celebrating Nigerian youth—championing optimism, creativity, and resilience both on and off campus.
The campaign triggered widespread excitement with the #MaltaGuinnessXTraceInTheCity hashtag, proving real brand connection and cultural relevance across Nigerian universities. The tour is a celebration of young Nigerians’ energy and the enduring influence of music, dance, and togetherness on campus life.
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