The European Union (EU) and Search for Common Ground have launched a new reality show in Northwest Nigeria to address youth vulnerability to violent extremism. The initiative, highlighted at an Abuja event, focuses on empowering young people in Katsina, Zamfara, and Sokoto by improving economic opportunities, conflict-resolution skills, and social inclusion.
EU Ambassador Gautier Mignot described the project as “a timely intervention” that puts youths at the center of shaping peaceful communities. The programme is based on youth-led research and aims to provide mentorship, entrepreneurship training, and peacebuilding skills. At least 50% of participants will be women, and people with disabilities and both rural and urban participants will be included.
A unique aspect is ‘The Hustle Reality Show,’ which will train youths in financial literacy, entrepreneurship, and community leadership through televised and digital content in English and Hausa. Participants will get access to mentors, investors, and professional networks.
Nigeria’s Ministry of Youth Development views this as part of national efforts to address the root causes of extremism, including joblessness and social fragmentation. The show aims to amplify positive youth-driven solutions in a region long troubled by instability.
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