Ghanaian musician and producer Raphael Camidoh has highlighted the urgent need for investment in high-quality music production, particularly in video creation, within the Ghanaian music industry. Speaking in an interview with Melvin Da Enigma on Luv FM, he addressed the noticeable differences in how the Nigerian music industry thrives compared to Ghana’s.
Camidoh pointed out that local investors tend to allocate fewer resources to support artists, their music videos, and marketing efforts. He noted, “In Nigeria, the budgets for music video productions are substantial; one could even produce a Ghanaian film with the budget for a single music video.”
He believes that Nigerian investors have recognized the industry’s potential and profitability, a realization that seems to be lacking in Ghana. While he acknowledged some growth in the local music scene, he emphasized that there is still much more that could be done by learning from the successes of their Nigerian counterparts.
Camidoh’s own success is evident in his recent hit, “Sugarcane Remix,” which has garnered over 100 million views on YouTube—the highest achieved by any Ghanaian artist. This milestone underscores the advantages of investing more resources into one’s craft.
Reflecting on his journey, Camidoh shared that his passion for music was inspired by Akon. He reminisced about his early days selling Sobolo, Pure Water, and Asanaa at Ola Girls SHS in the Volta region, where he would write his raps.
Grateful for the support from his fans and Ghanaians, Camidoh encouraged emerging artists to find their unique voice to remain relevant in the industry. “To carve out your own space, you need to discover that special thing that sets you apart from others,” he advised.
