Netflix announced price hikes in the US, Canada, Argentina, and Portugal following a record addition of nearly 19 million subscribers in late 2024. The streaming giant’s decision aligns with its strategy to reinvest in diversified programming.
Key highlights:
- The standard subscription with no ads in the US will rise to $17.99 from $15.49.
- The ad-supported plan increases by $1 to $7.99.
- No immediate price changes are confirmed for the UK.
The growth was fueled by popular content like “Squid Game” Season 2, live sports events such as Jake Paul vs. Mike Tyson, and NFL Christmas games. With 300 million subscribers globally, Netflix plans to focus on milestone-based reporting instead of quarterly growth updates.
The company also secured future broadcasting rights for the FIFA Women’s World Cup in 2027 and 2031, alongside WWE wrestling.
Netflix’s net profit for the quarter doubled to $1.8 billion, with sales rising to $10.2 billion. Analysts credit its diversified content slate for its robust performance and pricing strategy.
