GMX: New Ghanaian music streaming platform launched.
Ghana Music Xperience (GMX), a new Ghanaian-owned music streaming platform, was officially launched in Accra on October 31, 2024. The event took place at the De Icon Centre, with notable attendees including Vice President Dr. Mahamudu Bawumia, who emphasized the platform's role in preserving Ghanaian culture and supporting local artists.Dr. Bawumia highlighted that GMX aims to boost the music business in Ghana and serves as a dedicated space for Ghanaian music, setting it apart from other streaming services. Ato Aduenu Tandoh, General Manager of Omni Strategies, the company behind GMX, called on stakeholders to support the platform's mission of empowering artists.The platform is set to become operational in January 2025. This initiative is seen as a significant step in Ghana's digitalization journey, reflecting a commitment to a "Ghana First" agenda and fostering economic growth within the creative arts.
