Trade Ministry Launches E-commerce Course for SMEs
To boost local entrepreneurs’ e-commerce skills, Togo’s trade ministry launched a 3-day workshop targeting SMEs on February 25, 2025. Participants were introduced to practical aspects of e-commerce. The participants, nearly 30 business owners, learned about boosting online sales, managing digital payments, and handling logistics. They were equipped with strategies to improve their presence on e-commerce platforms and become more competitive. "Over these three days, we will discuss the rules and technical aspects of e-commerce," explained Harold Kpodar, the e-commerce consultant leading the training. "We will also focus on communication and marketing strategies crucial for online success. Additionally, we will explore the opportunities offered by Zlecaf for Togolese entrepreneurs." Comlan Yakpey, the Secretary General of the Ministry of Commerce, representing the Minister, emphasized that entrepreneurs need to master online commerce tools to fully benefit from the AfCFTA. Togo's e-commerce sector is thriving, thanks […]