Lynx Entertainment Ventures into Global Music Distribution for African Artists.
Lynx Entertainment, a leading record label in Ghana, has launched its global music distribution service, marking a milestone in its nearly two decades of operations. Known for nurturing African music stars, the label's new venture enables artists and labels to distribute their music directly to global platforms like Spotify, Apple Music, and Tidal without intermediaries.The initiative, powered by Lynx’s partnership with tech giant Vydia, promises to simplify access to over 200 digital stores worldwide while offering content protection, rights management, transparent royalty payouts, and advanced analytics.Richie Mensah, CEO of Lynx Group, emphasized the importance of empowering African creatives in the digital distribution era, ensuring fair representation and increased revenue for the continent's music industry.This development reinforces Lynx Entertainment's commitment to supporting artists by leveraging cutting-edge technology and adapting to evolving industry demands.
