Abuja’s fashion elite witnessed a powerful fusion of style and social impact as Princess Atika Ajanah, Senior Special Assistant to President Tinubu, championed women entrepreneurs at Pink Fleur’s exclusive “Noor Collection” launch.
💼 Government’s SME Boost
Ajanah revealed concrete support for entrepreneurs:
*”This administration is creating sewing hubs where designers rent machines for ₦200/hour. We’re providing grants and technical training – especially in fashion.”*
Key initiatives include:
✅ Ministry of Industry, Trade & Investment programs
✅ Youth Development Ministry skill-building
✅ Affordable infrastructure for startups
✅ Direct grants for qualifying businesses
“Pink Fleur proves SMEs can scale rapidly. This isn’t small business – it’s inspirational,” Ajanah declared, urging resilience: “Push through startup hiccups. Consistency brings success.”
👗 Noor Collection: Fashion With Meaning
Designer Zainab Salihijo unveiled her sunrise-inspired line featuring:
🌅 Ethereal fabrics reflecting dawn’s glow
💝 Social impact: Employing IDP women to clean Abuja parks
♻️ Timeless pieces designed for 10+ years of wear
🌍 Global-ready Nigerian craftsmanship
“We’re evolving from clothing to purpose-driven fashion,” Salihijo explained. “When you buy Noor, you dignify marginalized women.”
📣 Industry Calls for Investment
Female business leaders demanded change:
- Anuli Aniebo (HEIR Women):
“Government must invest seriously in women! We add value to GDP – stop treating designers as ‘just tailors’.” - Nkiru (Iyaoni Pant & Bra):
“Financial independence prevents exploitation. Dare to build!”
Salihijo’s direct appeal to government:
“Fashion is a $1 billion industry. Invest in us properly and we’ll take Nigerian craftsmanship global.”
✨ The New Pink Fleur Vision
The brand now champions:
- 👭 Female companionship & sisterhood
- ✊🏾 Empowerment through job creation
- 🌱 Sustainable “buy less, wear longer” philosophy
- 🇳🇬 Pride in Nigerian design excellence
For Aspiring Entrepreneurs:
✂️ Visit new SME sewing hubs (₦200/hour machine access)
💡 Apply for government grants via Ministry portals
👗 Support purpose-driven fashion at PinkFleur.com
Your Turn:
👉 What barriers do women entrepreneurs face in Nigeria?
👉 How can government better support creative industries?
Share insights below!
Follow us for more SME success stories.
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